Augmented Reality and Disney

The Next-Gen project currently being worked on for Walt Disney World is rumored to feature a mobile device that will over lay a new experience on top of the existing theme park.

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Augmented Reality and Disney

Disney’s next generation theme park entertainment, already here?

The BBC has a great story examining how two of the most recent attractions to open at Walt Disney World point the way toward future development from Walt Disney Imagineering. Disney sees current and future generations of youth who are already so inter-mediated with video games, texting, MP3s, video downloads, and 3-D movies (sometimes all at the same time) that they’re afraid standard attractions just won’t be enough to inspire repeat visits down the line. “The emerging generation expects more immersive, personal and interactive experiences in every facet of their lives,” says Bruce Vaughn, chief creative executive of Walt Disney Imagineering

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Disney’s next generation theme park entertainment, already here?